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Be the brand
in the answer.

Your next customer is asking AI.
Let’s make your business easier to find.

We’re a marketing agency with Generative Engine Optimization at our core. Connecting AI visibility, creative, and performance to help your brand grow.

Discuss your project Free AI visibility check
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You

Any boutique hotels in Tokyo near a train station?

AI assistant

Try Hotel Kiyo. A quiet boutique stay, a short walk from the station.

Hotel KiyoTokyo · Boutique hotel

What are your dates and nightly budget?

Illustrative conversation · Fictional hotel
Your brand, in the answer.
BE VISIBLE WHERE
QUESTIONS BECOME DECISIONS
BEFORE YOU INVEST

Is GEO right
for your business?

Start with how your customers choose. If they use AI to research a problem or compare providers, those answers are worth understanding.

01

SEO helps people find your pages.

Build useful content and a technically sound website that search engines can discover and understand.

02

GEO considers how AI describes you.

Examine buyer questions, brand mentions, and cited sources. Use those findings to improve the information available about your business.

03

The foundations still come first.

If your offer is unclear or your website cannot convert enquiries, address that alongside visibility. AI placement cannot be guaranteed.

Explore a sample visibility audit
01 / GET DISCOVERED

A great hotel.
A missing name.

People ask AI where to stay.
Help it understand why you belong on the list.

GEO starts with clearer information.
Not louder marketing.
A TRAVELLER ASKS

“Where should I
stay in Tokyo?”

THE SHORTLIST

01   Hotel A

02   Hotel B

03 Someone else
Fictional AI answer
Missing from the list.

Illustration only. AI answers vary; clearer content does not guarantee a recommendation.

RESEARCH / GOOGLE SEARCH

AI summaries.
Fewer clicks.

Research byPew Research Center

Visits that led to a click on a search result

Without an AI summary
15%
With an AI summary
8%

8 in 100 visits led to a click with an AI summary, compared with 15 without.

1%clicked a link inside the AI summary.

18%of searches in the study showed an AI summary.

900 U.S. adults · March 2025 browsing data
Results collected April 7–17, 2025 · Published July 22, 2025

Read the study
01 / OUR SPECIALISMSEARCH HAS A NEW CONVERSATION.

Beyond the search result.
Into the answer.

Help AI find, understand, and reference your brand. Here’s how.

  1. 01Discover

    Find the gaps

    See where AI mentions your brand—and where competitors appear instead.

    WHAT YOU GETA brand visibility audit
  2. 02Build

    Improve your sources

    Strengthen your content, technical SEO, and business information.

    WHAT YOU GETA prioritised action plan
  3. 03Measure

    Track the results

    Track brand mentions, referrals, and enquiries over time.

    WHAT YOU GETReporting tied to business goals
Built on strong SEO. Designed for AI discovery.AI answers vary. We track progress; we don’t promise placements.
OUR SERVICES

Built for your next step.

Let’s find your focus
01

GEO

Help customers find you in search and AI answers.

02

SEO

Turn relevant searches into visits and enquiries.

03

Paid media

Reach the right audience. Turn clicks into enquiries.

04

Content

Make your offer clear and the next step easy.

05

Websites

Make your offer clear and the next step easy.

06

Data & analytics

Understand what works and where to invest next.

MARKETING THAT KNOWS YOUR MARKET

Different industries.
Specific strategies.

Your customers have different questions, buying cycles, and reasons to choose you. Your marketing should reflect that.

SaaS & technology

Help buyers understand your product, find it in AI comparisons, and take the next step towards a demo.

Fintech

Make complex products easier to understand through clear content, useful comparisons, and focused acquisition campaigns.

eCommerce & retail

Connect product discovery with purchases across AI answers, organic search, and Google Shopping campaigns.

Financial services

Build confidence with clear expertise and considered messaging that helps people make an informed enquiry.

Travel & hospitality

Show up when travellers compare destinations, choose hotels, and plan their next stay.

Health & wellness

Help people find relevant providers through accurate service information, local search, and thoughtful campaigns.

Explore all industries

BLOGS

Practical notes on search, advertising and the numbers
behind better marketing decisions.

All articles

Your cheapest leads might be your most expensive customers.

Paid media

A lower cost per lead looks good in a report. Follow those leads through to a sale before deciding where the budget goes.

WBy White Stone Data

A visibility score needs a little explanation.

GEO

Forty out of a hundred sounds precise. The questions, repeat runs, and scoring rules tell you what that number actually means.

WBy White Stone Data

For hotels, a booking is only the start of the calculation.

Industry notes

Compare acquisition costs, commissions, and cancellations before deciding which booking channel deserves more investment.

WBy White Stone Data
BEFORE WE TALK

Fair questions.
Clear answers.

Scope, ownership, cost, and what happens next.

Demo policies for design review.
What should we budget?

Scope and pricing are agreed after our first conversation. We’ll discuss your goals and the work involved before preparing a proposal.

When would we see results?

Timing depends on your starting point, competition, and the agreed scope. We’ll agree delivery and review milestones before work begins. Rankings and revenue cannot be guaranteed.

Can you work with our existing agency or team?

In this proposed model, yes. We agree who handles content, development, campaigns, and approvals. You can start with a review and have your existing team implement the recommendations.

Who owns the accounts, content, and data?

The proposed arrangement keeps your accounts under your ownership, with role-based access for the team. Deliverable ownership, data handling, and handover would be written into the final agreement.

Are we committing to a retainer?

An enquiry does not commit you to a retainer. Any ongoing engagement and its terms will be agreed before work begins.

How will we know whether the work is helping?

Agree a baseline and a small set of business measures first. Track AI mentions and citations alongside qualified enquiries, customers, and acquisition costs where measurement is available. Visibility alone does not prove revenue impact.

Where do you work, and how can we reach you?

We serve clients worldwide. For enquiries, email info@whitestonedata.com.

LET’S LOOK AT YOUR BUSINESS

A useful first
conversation.

Tell us what you’re working on. We’ll use the first call to understand your goals and see where we could help.

  1. Share the essentialsYour website and the problem you want to solve.
  2. Find a timeWe’ll reach out to you within 12 hours to discuss the next step.
  3. Talk it throughShare your goals and the help you need.
Prefer email?info@whitestonedata.com
SEND AN ENQUIRY

What do you have in mind?

Tell us about your business and what you’d like to improve.

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